Case Study: Driving High-Quality Leads for Mangal TMT with Leadraft

Case Study of Mangal TMT

About Mangal TMT

Mangal TMT, a brand under Maa Mahamaya Industries Limited, holds the distinction of being Andhra Pradesh’s first mini integrated steel plant. Specializing in premium-quality TMT rebars, billets, sponge iron, and ash bricks, the company is known for its advanced thermo-mechanical treatment processes, ensuring superior ductility, corrosion resistance, and weldability. Their ethos of transparency and sustainability shines through lifecycle assessments, forthcoming Environmental Product Declarations, and a highly structured customer feedback process.

Business Goal

Despite having technically superior products and rigorous quality processes, the brand found it difficult to build digital visibility in a competitive market. Communicating their strengths to a discerning regional audience and converting this visibility into tangible leads required a precise and effective digital strategy. This is where Leadraft came into the picture, aiming to strengthen Mangal TMT’s online presence across Andhra Pradesh and drive meaningful sales inquiries.

Strategy in Action

Leadraft began their engagement by optimizing Mangal TMT’s digital foundation through strategic SEO and content efforts. We focused on local and industry-specific keywords to improve search engine rankings, complemented by a content calendar designed around Mangal TMT’s role in national highway projects and their high-end manufacturing process. Meta tags, headers, images, and on-page elements were precisely optimized, while local SEO was emphasized with Google My Business listings and regional content to effectively target Andhra Pradesh audiences.

On social media, Leadraft crafted a narrative that resonated with Vizag and broader Andhra Pradesh audiences by telling the story of the people, projects, and processes behind Mangal TMT’s products. Platforms like Instagram, Facebook, and YouTube became channels for showcasing project stories, customer testimonials, and behind-the-scenes glimpses of production, fostering greater engagement and community connection.

To reinforce brand identity, visual branding was given significant attention through high-quality photo and video shoots that highlighted product quality and manufacturing excellence. This storytelling-driven visual content elevated Mangal TMT's reputation and added depth to their digital presence.

For immediate impact and measurable results, Leadraft deployed targeted Google Ads campaigns aimed at contractors, builders, and decision-makers in the construction sector. Conversion tracking was set up to assess campaign performance and refine targeting for better ROI.

Results Achieved

Leadraft’s integrated campaign strategy delivered tangible outcomes. Mangal TMT experienced improved search rankings that increased organic traffic, while engagement on social platforms grew steadily with a stronger follower base in the AP region. Search ad campaigns generated a noticeable uptick in quality inquiries, affirming the effectiveness of performance marketing. Client feedback praised the professional quality of visual storytelling, confirming that the content enhanced both the brand’s relatability and credibility.

Through a cohesive, multi-faceted strategy combining SEO, compelling content, social storytelling, performance advertising, and top-tier visual branding, Leadraft successfully converted Mangal TMT's manufacturing excellence into meaningful digital results. This case underscores how strategic digital marketing can bridge the gap between technical credibility and commercial impact.