Introduction:
Ruskin Bond, a well-known Indian author, was looking to establish a digital presence to connect with his readers worldwide. To achieve this goal, Leadraft was approached to help with creating a logo, setting up social media accounts, and developing a website. This case study will outline the process and results of setting up Ruskin Bond's digital presence by Leadraft.
Challenges:
The first challenge was to create a brand identity that resonates with Ruskin Bond's style of writing and personality. The logo had to be simple, elegant, and memorable. Second, Ruskin Bond's target audience is diverse, from children to adults. The digital presence had to cater to a broad audience without compromising on the quality of content. Finally, the website had to be easy to navigate, visually appealing, and accessible to all users.
Solution:
Leadraft started by understanding Ruskin Bond's vision and his target audience. After several brainstorming sessions, the agency came up with a logo that encapsulated Ruskin Bond's personality and style. which was simple yet elegant. The logo was also designed to be versatile, and it could be used on different platforms, including social media and the website.
Next, Leadraft set up social media accounts for Ruskin Bond on Facebook, Twitter, and Instagram. The agency created a social media strategy that included creating engaging content, regular posting, and interacting with the audience. The content included book reviews, excerpts from Ruskin Bond's writing, quotes, and trivia about his life. The strategy helped in building a community of Ruskin Bond's fans who engaged with the content and shared it on their social media accounts.
Finally, Leadraft developed a website for Ruskin Bond that was visually appealing and easy to navigate. The website included a blog where Ruskin Bond could write about his life, writing, and share his thoughts. The website was optimized for search engines and was accessible to all users, including those with disabilities.
We have accomplished the task of setting up our e-commerce store for selling Ruskin Bond books and newly launched products with great pleasure.
Throughout the entire process, our dedicated team has put in tremendous effort, creativity, and technical expertise to bring this project to fruition. From brainstorming ideas and designing an intuitive user interface to implementing secure payment gateways and integrating a robust inventory management system, every aspect of the online store has been meticulously crafted to offer an exceptional shopping experience to our customers.
Results:
The results of the digital presence were outstanding. Ruskin Bond's social media accounts received a massive following, with thousands of fans engaging with the content daily. The website also received significant traffic, and Ruskin Bond's blog posts were shared widely on social media platforms.
The digital presence helped Ruskin Bond connect with his readers worldwide and build a community of fans who engaged with his writing. Ruskin Bond's digital presence also helped in promoting his new books and increasing book sales. The digital presence helped Ruskin Bond's fans stay connected with him and his writing, even during the pandemic when physical events were not possible.
Conclusion:
Leadraft successfully helped Ruskin Bond establish a digital presence that resonated with his personality and style of writing. The logo, social media accounts, and website helped Ruskin Bond connect with his readers worldwide and build a community of fans who engaged with his writing regularly. The digital presence also helped in promoting his new books and increasing book sales. Ruskin Bond's digital presence is an excellent example of how digital marketing can help authors connect with their readers and build a community of fans.