Introduction
Leadraft, a branding and marketing agency, was hired by SIAMPLY, one of the top plywood brands in South India, to revamp its brand image and increase its online presence. The client required Leadraft to provide a complete package of branding services, including logo design, brand guidelines development, website redesigning, Google Ads, and social media promotions. In this case study, we will examine how Leadraft executed this project and the results achieved.
Challenges
SIAMPLY was facing the following challenges before engaging with Leadraft:
1. Increased Competition: The plywood market in South India had become increasingly competitive, with new players entering the market, and existing players increasing their marketing efforts.
2. Outdated Branding: The brand had an outdated logo and inconsistent brand messaging, which was not resonating with the target audience.
3. Limited Digital Marketing: SIAMPLY was not leveraging digital marketing channels to their fullest potential, leading to low website traffic and low online sales.
Strategy
Leadraft proposed a strategy to overcome the challenges faced by SIAMPLY. The key elements of the strategy were:
1. Rebranding: The agency designed a new logo for SIAMPLY that reflected the brand's values and appealed to the target audience. The new logo was modern, clean, and simple.
2. Brand Guidelines: The agency created a comprehensive brand guideline that included the brand's visual identity, tone of voice, and messaging. The brand guideline helped maintain consistency across all touchpoints.
3. Website Redesign: Leadraft redesigned SIAMPLY's website to improve the user experience and make it mobile-responsive. The agency optimized the website for SEO and created high-quality product images and descriptions.
4. Digital Marketing: Leadraft launched a Google Ads campaign and social media promotions to increase the brand's online visibility. The agency also developed a content strategy to engage with the target audience.
Execution
The agency executed the strategy in the following phases:
1. Discovery: Leadraft conducted a thorough analysis of the brand's strengths, weaknesses, opportunities, and threats. The agency also researched the target audience and their preferences.
2. Rebranding: Leadraft presented multiple logo options to the client, and after approval, the agency created the brand guideline.
3. Website Redesign: Leadraft redesigned the website, focusing on the user experience and optimizing it for SEO. The agency also created high-quality product images and descriptions.
4. Digital Marketing: Leadraft launched a Google Ads campaign and social media promotions, targeting the brand's ideal customers. The agency also developed a content strategy to engage with the target audience.
Results
After the execution of the strategy, the following results were achieved:
1. Increased Brand Awareness: The brand's online presence improved significantly, and the number of website visitors increased by 200%.
2. Improved Branding: The brand's new logo and brand messaging resonated with the target audience, resulting in increased brand loyalty.
3. Enhanced Digital Marketing: The Google Ads campaign and social media promotions generated significant leads and conversions, resulting in a 300% increase in online sales.
4. Increased Market Share: SIAMPLY gained market share, surpassing its competitors in terms of online sales and brand awareness.
Conclusion
Leadraft successfully executed the branding and marketing campaign for SIAMPLY. The agency's strategy of rebranding, website redesigning, and digital marketing helped SIAMPLY achieve its business objectives, increase its online presence, and gain market share. The brand now has a modern and consistent brand image, which resonates with the target audience, resulting in increased brand loyalty and online sales.