Background
Seven Hills Hospital is a multi-speciality hospital located in Mumbai and Visakhapatnam, India. The hospital has been serving patients for over 3 decades and has established a reputation for providing high-quality healthcare services to the community. However, with the growing competition in the healthcare sector, Seven Hills Hospital realized that it needed to revamp its brand and enhance its digital presence to stay ahead of the game. Mr Prasanth, the Head of Marketing, played a crucial role in helping the hospital achieve its marketing goals. His unwavering dedication and support towards marketing activities have been instrumental in the project's success.
Challenge
The main challenge for Seven Hills Hospital was to create a brand image that would differentiate them from its competitors and reflect its commitment to providing compassionate and personalized care to its patients. Additionally, the hospital's website was outdated and needed a complete redesign to provide a seamless user experience and improve engagement. Moreover, the hospital wanted to launch a unique brand campaign that would highlight its legacy and build trust with its patients.
Solution
Leadraft was approached by Seven Hills Hospital to help them in their branding and digital marketing efforts. After analyzing the hospital's requirements and conducting market research, Leadraft proposed a comprehensive solution that included brand guidelines, website redesigning, performance marketing, and a new brand campaign.
Website Redesigning:
The next step was to redesign the hospital's website to provide a seamless user experience and improve engagement. Leadraft created a user-friendly website that was easy to navigate and provided relevant information about the hospital's services and facilities. The website was designed to be responsive and optimized for mobile devices to ensure that patients could access it from anywhere.
Performance Marketing:
Leadraft also developed a performance marketing strategy that included Google ads and social media promotions to drive traffic to the hospital's website and increase patient appointments. The ads were targeted to specific demographics and locations to ensure maximum reach and engagement.
Brand Campaign:
Finally, Leadraft launched a brand campaign that highlighted Seven Hills Hospital's legacy and commitment to providing personalized care to its patients. The campaign featured real-life stories of patients who had received treatment at the hospital and showcased the hospital's state-of-the-art facilities and medical expertise.
Results:
After implementing Leadraft agency's solutions, Seven Hills Hospital saw a significant improvement in its brand image and digital presence. The website's engagement increased by 45%, and the number of patient appointments increased by 35%. The unique brand campaign received positive feedback from the community and helped the hospital build trust with its patients. Overall, the collaboration with Leadraft agency helped Seven Hills Hospital differentiate itself from its competitors and establish itself as a leading healthcare provider in the region.
Conclusion:
In conclusion, Leadraft collaboration with Seven Hills Hospital helped the hospital revamp its brand, enhance its digital presence, and establish itself as a leading healthcare provider in the region. The implementation of brand guidelines, website redesigning, performance marketing, and a unique brand campaign proved to be a successful strategy that drove engagement and increased patient appointments.