Background:
RCBF Goshala is a cow shelter started in 2011 with only 3 cows. Today, the number of cows has increased to 290, and the goshala aims to reach 500 cows in the next few years. RCBF Goshala is unique because it provides special care and individual zones for bulls, cows, calves, milking cows, and aging cows. The goshala treats cows as family members and monitors their health status daily.
Challenge:
RCBF Goshala wanted to create a brand presence and reach a wider audience. They also wanted to sell their e-commerce products to generate revenue for the goshala. However, the goshala lacked expertise in digital marketing and needed assistance in creating a digital marketing strategy.
Solution:
RCBF Goshala collaborated with Leadraft Digital Marketing Agency to create a digital marketing strategy that would help them achieve their goals. Leadraft Digital Marketing Agency provided a photo shoot for the goshala and created a website to sell e-commerce products. They also implemented search engine optimization (SEO) techniques to improve the goshala's online visibility and reach a wider audience.
Implementation:
Leadraft Digital Marketing Agency conducted a photo shoot at the goshala and created a website to sell e-commerce products. The website was optimized for search engines and designed to be user-friendly. It included a section for donations and an online store to sell products such as cow dung cakes, organic fertilizers, and cow urine. The agency also created social media accounts for the goshala on platforms like Facebook, Instagram, and Twitter, to increase their online presence and reach a wider audience.
Results:
The collaboration between RCBF Goshala and Leadraft Digital Marketing Agency has been successful. The goshala has increased its brand presence, and its online visibility has improved. The website created by the agency has been effective in generating revenue for the goshala. The online store has been successful in selling products like cow dung cakes and organic fertilizers, and donations have also increased. The goshala has received positive feedback from its customers, and the agency continues to provide digital marketing services to help the goshala achieve its goals.
Conclusion:
The collaboration between RCBF Goshala and Leadraft Digital Marketing Agency has been a successful partnership. The goshala has achieved its goals of creating a brand presence, reaching a wider audience, and generating revenue through e-commerce. The agency's expertise in digital marketing has been invaluable in achieving these goals. The goshala has set an example of how digital marketing can be leveraged to create a positive impact on society.