Client Background
Taking forward the critical lessons of educating over 8000 students through Intelli School, visionary couple Sandeep and Rajini Chitra have incepted Intelli School. The philosophy of Intelli School is envisioned around the simple-yet-profound belief that learning should be a lifetime trait and if blends with happiness, creativity and mindfulness, the result is a league of ignited minds who carves their own path and make a better world.
Objectives:
The primary objective of the campaign was to generate admissions enquiries for Intelli School. The campaign also aimed to increase the school's visibility and reputation in the education industry.
Strategy:
Leadraft developed a multi-channel performance marketing campaign that utilized various channels to reach the target audience. The channels included paid search, display advertising, and social media advertising.
The first step was to identify the target audience for the campaign. Leadraft conducted extensive research and identified that parents of school-going children were the primary audience for the campaign. The agency then developed a messaging strategy that highlighted the school's unique selling points, including its academic excellence, experienced faculty, and state-of-the-art facilities.
The next step was to design creatives for the various channels. Leadraft created visually appealing and informative ads that would grab the attention of the target audience. The ads were optimized for each channel to ensure maximum visibility and engagement.
The agency also developed a landing page specifically for the campaign. The landing page highlighted the school's unique features, provided detailed information about the admission process, and included a form for interested parents to fill out.
Results:
The campaign was a huge success, generating over 1000 admissions enquiries for Intelli School. The paid search campaign had a click-through rate of 4.5%, while the display advertising campaign had a click-through rate of 3.2%. The social media advertising campaign generated the highest number of enquiries, with over 500 leads generated.
The campaign also helped to increase the school's visibility and reputation in the education industry. The landing page had a conversion rate of 25%, indicating that the messaging and design were effective in driving interest and engagement.
Conclusion:
Leadraft's performance marketing campaign helped Intelli School to achieve its objective of generating admissions enquiries. The multi-channel approach, combined with effective messaging and design, resulted in a significant increase in leads for the school. The campaign's success highlights the importance of developing a targeted and comprehensive marketing strategy to achieve business goals.
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