Vaseline Marketing Strategies Vaseline is one of the rare brands that has remained relevant for more than 150 years while continuing to grow, adapt, and evolve with new generations. Its classic blue-and-white jar has become a symbol of trust across the world. Yet, what makes Vaseline truly exceptional is not just its longevity—it’s the brand’s remarkable ability to reach diverse audiences across cultures, economic levels, age groups, and lifestyles. What sets Vaseline apart i