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#Case Study: Digital Marketing Strategy for Mangal TMT Rebars




Client Overview

Mangal TMT, a brand under Maa Mahamaya Industries Limited (MMIL), is the first Mini Integrated Steel Plant in Andhra Pradesh. They specialize in manufacturing premium TMT bars, billets, sponge iron, and ash bricks, known for their superior quality and durability.


Objectives

The primary goal was to enhance Mangal TMT's digital presence in Andhra Pradesh, increase brand awareness, and drive sales through targeted digital marketing strategies.


Challenges

- Establishing a strong digital presence in a market dominated by established players.


- Communicating the quality and reliability of Mangal TMT products to a regional audience.


- Generating leads and sales in a niche market.



Strategies Implemented

Website Search Engine Optimization (SEO)


- Keyword Optimization: Focused on local and industry-specific keywords to improve visibility in search engine results pages (SERPs).


- Content Strategy: Developed a content calendar that highlighted Mangal TMT's involvement in national highway projects and their state-of-the-art manufacturing process.


- On-Page SEO: Optimized meta tags, images, and headers to align with search engine best practices.


- Local SEO: Created listings and optimized for local search to target the Andhra Pradesh market.



Social Media Handling

- Platform Selection: Concentrated efforts on platforms popular in Andhra Pradesh, such as Instagram, Facebook and YouTube.


- Content Creation: Shared stories of local projects, customer testimonials, and behind-the-scenes looks at the manufacturing process.


- Engagement: Ran interactive campaigns to engage with the local community and increase brand loyalty.



Brand Setup

- Visual Branding: Developed a consistent visual identity across all digital platforms.

- Messaging: Crafted a brand message that resonated with the values and needs of the Andhra Pradesh market.


Performance Marketing through Search Ads

- Google Ads: Implemented search ads targeting individuals and businesses looking for construction materials in Andhra Pradesh.


- Conversion Tracking: Set up conversion tracking to measure the effectiveness of the ads and adjust strategies accordingly.



Photo Shoot and Video Shoot

- Visual Content: Produced high-quality photos and videos showcasing the strength and quality of Mangal TMT products.

- Storytelling: Used visual storytelling to depict the brand's impact on local infrastructure projects.


Results

- Improved search engine rankings for targeted keywords, resulting in increased organic traffic.

- Enhanced engagement on social media platforms, with a significant rise in followers from the Andhra Pradesh region.

- A measurable increase in inquiries and leads generated through search ads.

- Positive feedback from the client on the professional quality of the photo and video content.



Conclusion

The digital marketing initiatives for Mangal TMT have successfully increased the brand's digital footprint in Andhra Pradesh. The targeted approach in SEO, social media, and performance marketing has not only raised brand awareness but also contributed to a tangible increase in sales leads. The visual content produced has effectively communicated the brand's message and value proposition to the target market.

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