About Us
Leadraft is a new-age digital marketing company based in India, holding expertise in providing a digital edge to your business by providing marketing solutions. We as a marketing company aim at giving more significant returns on digital spending. Our marketing strategy is the foundation of every campaign and our seamless execution provides a solid structure to that.
Our team of marketing experts, designers and content creators work in continuous close collaboration with our clients and create strategies to cater to their specific needs.
The marketing space is never static and is continually evolving with newer technologies and platforms. We pride ourselves on keeping up with trends and ensuring a steady but sustainable growth of your business through digital media.
Job Description
Role Overview:
At Leadraft Marketing, we don’t just "manage" social media; we engineer growth. We are looking for a Social Media Manager who understands that likes are vanity, but engagement and leads are sanity.
You will be the voice of our clients—ranging from Vizag’s top real estate developers to emerging B2B tech firms. Your goal is to build communities, drive "dwell time" on content, and turn followers into customers.
Key Responsibilities:
Strategic Planning: Develop monthly content calendars that align with the client's business goals (e.g., generating leads for a real estate launch vs. brand awareness for a local cafe).
LinkedIn (B2B): You know that the 2025 algorithm favors "conversational content" and personal branding. You will manage personal profiles for CXOs and company pages.
Instagram/Facebook (B2C): specific focus on Reels strategy, Stories for engagement, and community building.
Copywriting: Write compelling captions that hook readers in the first line. You understand the difference between "salesy" copy and "value-driven" copy.
Community Engagement: You are the first responder. Reply to comments, engage with industry leaders, and manage DMs to ensure no lead is left cold.
Analytics & Reporting: Move beyond "vanity metrics." Report on Engagement Rate, Click-Through Rate (CTR), and Leads Generated. You will use these insights to pivot strategies monthly.
Trend Spotting: Identify trending audio/formats relevant to the Vizag market and adapt them quickly for our clients.
Skills & Requirements:
Local Market Knowledge: You understand the pulse of Visakhapatnam—what the local youth are doing, what the real estate investors are looking for, and how to speak the language of the local consumer.
Content Creation: You don't need to be a pro designer (we have those), but you must be comfortable using Canva for quick edits and CapCut/VN for basic Reel editing.
Tools: Experience with Meta Business Suite, LinkedIn Analytics, and scheduling tools (like Buffer or Hootsuite) is essential.
Client Communication: You will often be the bridge between the client and our creative team. You need to be articulate and professional.
Crisis Management: Ability to handle negative comments or PR issues calmly and professionally.
"Leadraft-Specific" Bonus Points
B2B Experience: Experience growing a LinkedIn page for a business.
Video Confidence: Comfortable getting in front of the camera or directing clients to create raw video content.
Job Type:
About Us
Department Name:
Social Media Manager
Work Experience:
1-2 years
Date Opened:
04/11/2025
City:
Visakhapatnam
Country:
India
Full-time