Hashtags Instagram has changed more in the last few years than it did in the decade before. Algorithms evolved, user behavior shifted, content formats exploded, and yet one question refuses to disappear: Do hashtags still work on Instagram? The short truth is yes—but not the way they used to. Throwing 30 random hashtags under a post and hoping for viral reach no longer delivers results. What works today is strategic, data-driven, intent-based hashtag usage that aligns with ho