Google My Business Google My Business (GMB), now called Google Business Profile (GBP), has become one of the most powerful tools for local visibility. Whether you run a small shop, a clinic, a real estate firm, or a service-based company, your Google My Business listing is often the first interaction potential customers have with your business. A well-optimized GMB profile increases your chances of showing up in local searches, boosts website visits, drives calls, and helps y