Branding In today’s fast-moving and hyper-connected world, competition is no longer limited to local players. Businesses are not only competing with companies in their city but also with brands across the country—and even globally. In such an environment, branding is no longer optional. It is the foundation that determines whether a business blends into the background or stands out with authority and trust. Strong branding goes beyond logos, colors, or catchy taglines. It sha